a

Lateral Marketing New Techniques for Finding Breakthrough Ideas eBook Philip Kotler Fernando Trías De Bes Online lesen BWT

Lateral Marketing New Techniques for Finding Breakthrough Ideas eBook Philip Kotler Fernando Trías De Bes Kostenlose Bücher online zu lesen RQO

Lateral Marketing New Techniques for Finding Breakthrough Ideas eBook Philip Kotler Fernando Trías De Bes Kostenlose Bücher online zu lesen Lateral%20Marketing%20New%20Techniques%20for%20Finding%20Breakthrough%20Ideas%20eBook%20Philip%20Kotler%20Fernando%20Tr%C3%83%C2%ADas%20De%20Bes

RQO



Download PDF [TITLE]
Lateral%20Marketing%20New%20Techniques%20for%20Finding%20Breakthrough%20Ideas%20eBook%20Philip%20Kotler%20Fernando%20Tr%C3%83%C2%ADas%20De%20Bes

Kostenlose Bücher online zu lesen Lateral Marketing New Techniques for Finding Breakthrough Ideas eBook Philip Kotler Fernando Trías De Bes RQO


  • The Perfectionists Gutes Mädchen böses Mädchen The PerfectionistsReihe 2 German Edition eBook Sara Shepard Violeta Topalova Kostenlose Bücher SCQ

    • A revolutionary new system for generating the next big marketing ideas and opportunities
    According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities.
    Philip Kotler (Chicago, IL) is the S. C. Johnson Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
    ebook,Philip Kotler, Fernando Trías De Bes,Lateral Marketing New Techniques for Finding Breakthrough Ideas,Wiley,Advertising Promotion,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ADMIN MGMT - MARKETING SALES,Business Economics/Advertising Promotion,Business Economics/Marketing - General,Business Management,Business / Economics / Finance,Business/Economics,General,HC,HC/Wirtschaft/Werbung, Marketing,Management,Marketing,Marketing Sales,Marketing - General,Marketing - Management,Marketing;Management.,Non-Fiction,Sales Selling,Sales Selling - General,Sales marketing,Scholarly/Graduate,United States,Werbung, Marketing,Wirtschaft,lateral; grise; modern; innovation; trias; bes; challenging; de; times; new; fernando; brainstorming; ingredients; recipe; book; art; century; breakthrough; concept; profits; managers; way,Advertising Promotion,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Sales Selling / General,Business Economics/Advertising Promotion,Business Economics/Marketing - General,Marketing - General,Sales Selling - General,Business / Economics / Finance,Management,Business Economics,Business/Economics,Business Management,Sales marketing,HC/Wirtschaft/Werbung, Marketing

    Lateral Marketing New Techniques for Finding Breakthrough Ideas eBook Philip Kotler Fernando Trías De Bes Reviews :



    A revolutionary new system for generating the next big marketing ideas and opportunities
    According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities.
    Philip Kotler (Chicago, IL) is the S. C. Johnson Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.

    ebook,Philip Kotler, Fernando Trías De Bes,Lateral Marketing New Techniques for Finding Breakthrough Ideas,Wiley,Advertising Promotion,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ADMIN MGMT - MARKETING SALES,Business Economics/Advertising Promotion,Business Economics/Marketing - General,Business Management,Business / Economics / Finance,Business/Economics,General,HC,HC/Wirtschaft/Werbung, Marketing,Management,Marketing,Marketing Sales,Marketing - General,Marketing - Management,Marketing;Management.,Non-Fiction,Sales Selling,Sales Selling - General,Sales marketing,Scholarly/Graduate,United States,Werbung, Marketing,Wirtschaft,lateral; grise; modern; innovation; trias; bes; challenging; de; times; new; fernando; brainstorming; ingredients; recipe; book; art; century; breakthrough; concept; profits; managers; way,Advertising Promotion,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Sales Selling / General,Business Economics/Advertising Promotion,Business Economics/Marketing - General,Marketing - General,Sales Selling - General,Business / Economics / Finance,Management,Business Economics,Business/Economics,Business Management,Sales marketing,HC/Wirtschaft/Werbung, Marketing

    Lateral Marketing New Techniques for Finding Breakthrough Ideas - edition by Philip Kotler, Fernando Trías De Bes. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Lateral Marketing New Techniques for Finding Breakthrough Ideas.


     

    Product details

    • File Size 1725 KB
    • Print Length 224 pages
    • Publisher Wiley; 1 edition (August 24, 2007)
    • Publication Date August 24, 2007
    • Sold by  Services LLC
    • Language English
    • ASIN B000RQLZRO
    "" [Review ]

    Download PDF [TITLE]
    Tags : Kostenlose Bücher online zu lesen,